It Goes On The Table

The 2023 Gartner Board of Directors Survey reports that 81% of boards have not made progress toward or achieved their digital business transformation goals.

If your best thinking got you to this point, let’s put it all on the table. Let’s start with a bigger table. And PUT IT ALL on the table.

Finding innovative ways to achieve digital transformation goals requires this. Bad inputs: the same campaigns or messaging means you will end up with eerily similar results. Never thought you were the right company to market with virtual reality? Put it on the table. Humor in ads? On the table, Captain Serious.

Creativity gets stunted in a box.